Project overview
A law firm site structured so AI assistants and answer engines can understand, quote and cite it — Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Concept background
A concept for a law firm that wants to be found not only on Google, but inside answers from AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews.
Business challenge
People increasingly ask AI tools questions instead of browsing results. Long, vague pages are rarely quoted. The site needed short, trustworthy answers machines can read and people can act on.
Design strategy
Each service page opens with a direct answer, followed by a focused FAQ, clear author credentials and structured data (FAQ, Organization and LegalService schema) so answer engines can identify who is saying what.
Development process
We collected the real questions clients ask, wrote concise answer blocks for each, added schema markup and internal links, then checked that every key answer reads clearly on its own.
Outcomes
This is a demonstration concept, so no performance results are reported. Verified outcomes will be shared for real client projects.
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