Essential SEO Foundations for a New Website
Before chasing advanced tactics, make sure your site has the structural basics that help search engines understand it.
One clear topic per page
Each page should focus on a specific subject with a single, descriptive main heading. This helps search engines and visitors understand what the page is about.
Titles and descriptions
Write a unique page title and meta description for every page. Keep them accurate and concise — they often appear directly in search results.
Logical structure and internal links
Organise pages into a sensible hierarchy and link related pages together with descriptive link text. This helps search engines discover and contextualise your content.
Descriptive image alt text
Alt text improves accessibility and gives search engines context about images. Describe what the image shows in plain language.
Technical basics
Make sure your site is mobile-friendly, loads reasonably fast, uses HTTPS and has a sitemap submitted to search consoles. These foundations support everything else.